Mark Stringer: Making uncomfortable choices, being held accountable and becoming the kindest agency

Mark is Co-founder and Chief Marketing Officer of SKOOT

In this episode Mark shares how he believes courageous leadership is being able to make uncomfortable choices. He has a passion for learning and his drive to believe there is always a better way keeps him and his team progressing. He shares more on how his company deal with accountability, culture and values and why his aim is to be the kindest agency. 

Mark Stringer (aka Strings) is a marketing specialist having spent nearly 30 years Agency and Client-side working for numerous world renowned brands. With a passion and love of start-ups, launching brands and developing campaigns that create a strong emotional connection, alongside driving sales.

Mark founded PrettyGreen In 2008 when Red Bull asked if they could give him Wiings. With an original vision for PrettyGreen to be an integrated Communications Agency alongside being a business that helped start-ups, with the Agency based out of Red Bull’s office for the first six months.

The Agency focuses on delivering “Less Ordinary” Comms, having worked with the likes of Red Bull (including 4 years on the Stratos Project), Snapchat, LEGO, Three, Under Armour, John Lewis, Nintendo, and Nando’s to name but a few.

Mark is now Chair of comms Agency group, PrettyGreen (PrettyGreen (PR) The Producers (Events) and What They Said (Influencer).

Mark plays an active part in the marketing industry, judging numerous Awards, writing and commenting for various publications. He sat on PRCA Council a number of times and spent 6 years on the Channel 4 Britdoc Film Foundation as a Non Executive Board Director.

Mark is co-founder of Metropolitan Spirits, which has a portfolio of Absinthe’s, La Maison Fontaine. Distributed globally through 5* and premium bars and has created the world's most Awarded blanche Absinthe.

Topics covered include:

• Doing what you love and identifying that 
• Difficult decisions
• Building a diverse team 
• Learning from others
• Self drive and ambition
• Thirst for knowledge
• Building a safe environment for people to do their best work 
• Accountability
• Culture & values
• Kindness
• Recognising destructive habits & behaviours 
• There's always a better way 
• Leadership is responsibility 

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