In this episode, Joe is joined by Luke, VP of Marketing at Avalanche Media, to explore what it takes to create a standout customer experience. Luke shares his journey from being the first employee at Avalanche to shaping its philosophy of building genuine relationships beyond mere transactions. The discussion touches on:
- The concept of "Brand Orbit" and how relationships trump transactions.
- Tools and techniques that enhance client interactions, like screen recordings and Zoom calls.
- Luke’s personal story from Chick-fil-A that highlights the power of personalization.
- Predictions for the future of customer experience.
If you're looking to learn how to elevate your brand’s customer interactions or are curious about the future of experience business, this episode is a must-listen!
Inside The Workflow