Episode #160 - March sales, Snapshot of the Price War, BJ auto show expectations
Apr 18, 2024
auto_awesome
Discussing March sales numbers, ongoing price war challenges, and Xiaomi's sales momentum. Preview of Beijing Auto Show expectations. Ford and Stellantis brand Ram facing challenges in US truck sales. Speculating on Tesla's growth in sales for the year.
32:14
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Consistency in sales and performance is crucial during the ongoing EV price war.
Xiaomi's positive press and consumer-friendly strategies set a promising tone for future market developments.
Deep dives
China's EV Market Performance in March
The podcast discusses the performance of China's EV market in March, highlighting the challenges of comparing quarter-over-quarter statistics due to factors like the Chinese New Year and shutdowns. Despite the March numbers not being as expected for some companies like Li-Otto and Nio, BYD showed resilience with a stable run rate of around 300,000 units. The market sees a prolonged price war since January 2023, emphasizing the importance of consistency in sales performance. Additionally, Tesla faced global challenges with 57% of its sales coming from China, indicating a need for growth in other regions.
Impact of Incentive Packages on EV Sales
The podcast highlights the impact of incentive packages announced by over a dozen brands on April Fool's Day, ranging from price cuts to unique financing offers. Xiaomi's Su 7 gained attention with the delivery of its first vehicles, showcasing strong demand with 100,000 firm orders. The transparency displayed by Xiaomi through FAQ releases contributes to building trust and brand strength. Amidst a sea of discounts in the market, Xiaomi's positive press and consumer-friendly strategies stand out, setting a promising tone for future market developments.
Expectations for the Beijing Auto Show and Market Trends
Anticipation builds for the Beijing Auto Show as companies prepare for significant announcements and unveilings. The show is seen as a pivotal event diverting attention from recent market challenges. Collaborations like Nio and GLEE using each other's chargers signal progress in expanding charging networks. Hybrid technology gains significance with BYD and GLEE leading advancements, aligning with the shift towards cleaner powertrains globally. Despite market uncertainties, companies like BYD and Nio maintain predictability, while Tesla's future success hinges on potential launches like the Model 2.
Tu and Lei kick this podcast off by going over March sales numbers and move into discussing some of the recent incentives that have been offered by EV brands in order to keep sales momentum going.
The detail some of the challenges that contibute to the ongoing price war and how Tesla has fated during a price war they initiated. They then contrast that with Xiaomi's sales momentum since launch and how that stands out and hasn't lost any steam.
The last big topic the two tackle in this podcast is the upcoming Beijing Auto show and what their expectations are and what they hope to see there.
Tu quickly discusses some of the challenges that Ford and Stellantis brand Ram are starting to see in the US market with truck sales and the pod closes out with their thoughts based on current conditions of Tesla being able to find any growth in sales this year compared with 2023.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode