The ABM Effect - Alisha Lyndon

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.

This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.

Tune in to this episode and learn about:

• The evolution of ABM
• The impact of ABM on the B2B Tech landscape
• Practical tips for implementing successful ABM strategies
• How ABM enhances customer acquisition and drives demand

And much more!

Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon

Visit the Momentum ITSMA website: https://momentumitsma.com