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How a Mass-Producer Like Heineken Meets Consumer Demand for Personalization
Sep 13, 2018
31:52
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Jenna Behrer, Senior Director and Head of Innovation at Heineken USA, discusses how the company is translating strategies from Europe to the very different U.S. beverage market. Read more:
https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/
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