Netflix's $5 billion deal to acquire WWE Raw and its impact on live sports. TurboTax facing consequences for misleading marketing. The future of live sports broadcasting and the role of streamers.
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Quick takeaways
Netflix ventures into live sports by acquiring WWE Raw rights for $5 billion, aiming to boost subscriber retention and establish itself as a player in live sports streaming.
Netflix's acquisition of WWE Raw raises questions about the future of live sports and offers an opportunity for streaming platforms to rescue struggling sports leagues and potentially enter major sports leagues.
Deep dives
New HubSpot Sales Hub and AI Tools
The new HubSpot sales hub is introduced, offering easy-to-use tools for converting contacts into customers, managing deals, and providing sales insights. AI-powered apps like ChatSpot enhance productivity by serving as a personal assistant that can track contacts, research competitors, summarize sales, and draft emails quickly.
Netflix's $5 billion Investment in WWE Raw
Netflix makes a significant investment in live sports by acquiring the rights to WWE Raw for $5 billion over 10 years. This move marks Netflix's entry into regular season sports broadcasting. With WWE Raw being a popular show attracting 1.5 to 1.8 million viewers, Netflix aims to boost its subscriber retention by offering a beloved sport and positioning itself as a player in live sports streaming.
Netflix's Sports Strategy and the Future of Live Sports
Netflix's acquisition of WWE Raw raises questions about the future of live sports and the potential role of streaming platforms. While TV networks, facing financial constraints, need live sports, ratings for sports other than the NFL are either declining or stagnating. This creates an opportunity for streamers like Netflix to enter the market, possibly rescuing struggling sports leagues. Netflix's success with a piecemeal approach to sports like WWE Raw could pave the way for future entries into major sports leagues such as the NBA.
Netflix announced it will pay $5B for the rights to ‘WWE Raw’ in a push for live events. Plus: TurboTax is getting its comeuppance just in time for tax season.
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