The Hotel Investor Playbook The Strategic Power of Third-Party Hotel Management | Bryan Fish E33
May 27, 2025
Bryan Fish, CEO of Reliance Hospitality, shares insights from his extensive experience in hotel management and development. He emphasizes the power of aligning with third-party operators to transition from small-scale to institutional investors. Bryan discusses common pitfalls owners face during acquisitions and sheds light on the complexities of franchise agreements. He also highlights the importance of building a strong team and makes a compelling case for strategic brand alignment in creating a successful hospitality portfolio.
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Customized Hotel Management Models
- One size fits all models in hotel management don't work for all properties.
- Customized operational structures maximize returns and efficiency for different hotel types and sizes.
Loyalty Programs Power Brands
- Franchise loyalty programs drive most brand value and investor decisions.
- These brands take fees but bear no operational risk, shifting risk to owners and operators.
Franchises Are Marketing Engines
- Major hotel brands often don’t operate hotels directly but franchise to third-party managers.
- Franchise companies act more as marketing firms benefiting from fees and loyalty programs.