The Startup CPG Podcast #108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands
It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourcing platform with over 15,000 buyers. Retailers like Thrive Market, Albertsons, and many others handle all their new product submissions through RangeMe now. Today we’re joined by founder Nicky and by Vir Satyan, RangeMe’s SVP of Supplier Success to go through how our community brands can best leverage RangeMe as a platform. RangeMe and Startup CPG have also partnered to offer an exclusive discount for our community members on a premium RangeMe subscription, with an option to secure guaranteed meetings, and we’ll share all the details in the episode and the link to take advantage of the offer is in the show notes.
Listen in as Nicky & Vir share about:
- RangeMe’s founding story from Nicky’s big CPG background to starting her own emerging brand to then starting a platform
- Which retailers use RangeMe and how they use it
- How emerging brands find the most success on the platform
- Ideas for using RangeMe prior to and after a trade show like Expo
- How RangeMe can help with distributor relationships and channels beyond grocery like foodservice
- Ways that buyer behavior on RangeMe has changed since the pandemic
- Details on the Startup CPG & RangeMe partnership, which includes face-to-face buyer meetings
- How ECRM shows work and how they are different from other trade shows
- And more!
This episode is sponsored by RangeMe. Go to https://www.rangeme.com/landing-page/StartupCPG
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg
This episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpg
Episode Links:
- RangeMe website
- Nicky’s LinkedIn
- Vir’s LinkedIn
- Brands mentioned: Machu Picchu, Maazah
Graphite Financial Links:
- Graphite Financial website
- Download a free financial model template, chart of accounts template, and more here
- Listen to our episode with Graphite founder, Paul Bianco, episode #96 here.
Settle Links:
Show Links:
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
- Episode music by Super Fantastics