Round Table China Industrial tourism is factory fun!
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Jun 24, 2025 Discover the enchanting world of industrial tourism in China, where factories transform into interactive attractions, likened to 'Industrial Disneyland.' Learn how companies like Xiaomi and Tesla are captivating younger audiences through engaging tours. Explore the growing allure of wine tourism and how storytelling enhances brand loyalty. The conversation also highlights the importance of transparency in food production, building trust while educating consumers about nutrition. Join in on the adventure of blending tech and fun in a new era of factory visits!
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Industrial Tourism: New Theme Parks
- Industrial tourism in China transforms factory visits into thematic experiences blending tech, spectacle, and education.
- It appeals by offering unique social media moments and hands-on engagement with production processes.
Beer Factory Visits: Engaging Tours
- Yu Shan visited Qingdao Beer Museum where guests taste beer and learn its history.
- Steve Hatherly recalled Canadian brewery tours, showing people's lasting interest in production processes.
Dual Appeal of Factory Tours
- Industrial tours attract families seeking educational outings and young people chasing trendy tech experiences.
- They mix hands-on learning with futuristic displays to engage a diverse audience.