The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving 568: The one thing every consulting case study must produce (Strategy Skills classics)
Jul 14, 2025
Dive into the essentials of consulting case studies, where delivering meaningful insights takes center stage. Discover the power of presenting crucial information on a single slide to cut through the clutter. The discussion critiques the pitfalls of overly detailed presentations, highlighting the art of simplifying complex ideas. Learn how clarity is key to engaging clients and avoiding information overload. This episode is packed with strategies to maximize impact and ensure your case studies resonate.
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Transform Your Case Study with One Powerful Slide
Focus your consulting case study on delivering one deep, valuable insight clearly on just one slide. Avoid overwhelming clients with lengthy decks full of data and background that dilute the key message.
Clients don’t need to see all the analysis details or a 20-slide deck; they want to quickly grasp the deepest, most relevant insight. As the speaker puts it, "If you can extract the key insight from that case study in one slide that is far more valuable to me."
Design that slide carefully to communicate your main message effectively. Sometimes, even one insight, well presented, is enough. Resist the temptation to fill slides just to show work—focus on clarity and impact to become a better consultant.
One Slide, One Key Insight
- Focus on presenting the key insight of a case study in one slide instead of many slides filled with unnecessary details.
- Executives value clear, concise insights over large decks that obscure the main message.
Prioritize Insight Over Templates
- Avoid using standard templates if they do not allow you to convey the key insight effectively in one slide.
- Break the habit of using many slides just to show work; focus on the usefulness of your message.