Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025.

The panel covered a wide range of topics, including optimizing ad channels, the shift from attribution to incrementality, exploring new growth channels, and more.

It was hosted by George Natsvlishvili, Co-Founder at We Up and the panelists were:

• Şebnem Alpaylı O'Rourke, Senior User Acquisition Manager at Stillfront Group
• Mark Mukhin, Team Lead App Marketing at AutoScout24
• Gaurav Bhattacharya, Performance Marketing Lead at Zenjob
• Alper Taner, Head of Performance at BGNet Mobile