Artwrld Metalabel's Yancey Strickler on Building a Post-Crypto Haven for Artists
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Feb 28, 2025 
Yancey Strickler, co-founder of Kickstarter and Metalabel, discusses the evolution of creativity in the digital age. He reflects on his journey through the NFT space and the challenges artists face amidst extractive tech companies. Strickler shares insights on Metalabel's innovative approach to communal creation and equitable revenue splits, exploring the potential of blockchain technology. He also addresses the influence of AI on creativity and the need for artists to cultivate smaller, supportive communities for sustainable growth.
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Progression from Kickstarter to Metalabel
- Metalabel evolved from Yancey Strickler's personal need for a better creative cataloging tool.
- Kickstarter primarily focuses on project funding, while Metalabel addresses career and catalog building.
The Dark Forest Theory of the Internet
- Yancey Strickler's "Dark Forest Theory" describes the internet as a place where platforms capture user attention and labor.
- Creatives must find smaller communities to escape this exploitation.
Buying a Book on Metalabel
- Buying Yancey's book on Metalabel involved a $35 payment, delivery of a physical copy, and a non-sharable digital copy.
- The purchase also granted a numbered collector's card signifying provenance.