

Apple’s Anthropic Flirtation, Can Meta Build Superintelligence?, AI Browser Wars — With M.G. Siegler
Apple Eyes AI Brain Swap
- Apple seriously considers replacing Siri's brain with Anthropic or OpenAI's AI to catch up with competitors.
- Siri has lagged years behind, failing simple factual queries and needing a major overhaul.
Apple's Bold Move to Replace Siri's Brain with Anthropic's AI
Apple is seriously considering outsourcing Siri's core intelligence to Anthropic or OpenAI, with Anthropic's Claude currently leading as the preferred partner.
The reasoning is clear: Siri has lagged behind in providing accurate, timely answers, which risks losing users to better AI experiences like ChatGPT.
Anthropic's safety-first, privacy-focused approach aligns well with Apple's values, despite its voice technology still maturing compared to OpenAI's, making it more appealing for integration.
Apple faces significant challenges including high costs—Anthropic reportedly demands a multibillion-dollar annual fee—and server capacity issues that could strain Anthropic's current infrastructure if usage spikes dramatically.
A strategic approach may be outsourcing the intelligence temporarily while Apple rebuilds its own systems internally, securing breathing room and controlling the long-term user experience.
Privacy Drives Apple's Caution
- Apple fears trusting third-party AI due to privacy and control concerns.
- Guarding Siri's user data and experience integrity is paramount, complicating outsourcing decisions.