Disruptors Why Boring Businesses Make Billionaires with Codie Sanchez
Jul 24, 2025
Codie Sanchez, a savvy entrepreneur and investor renowned for her focus on acquiring 'boring' businesses, shares her unique insights. She explains why buying established companies is more reliable than starting new ones. Codie discusses the future of business models for 2025 and emphasizes the merits of business ownership over traditional jobs. She argues that universities may not be necessary for success and advocates for practical experience. Additionally, she reflects on her journey through challenging experiences in human trafficking, highlighting the need for fresh perspectives in entrepreneurship.
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Decline in Small Business Ownership
- Small business ownership in the US is at a historic low at about 6.8%, meaning few Americans own equity in their businesses.
- This contrasts with 1800s America where 80% owned a small business, highlighting a decline in private ownership and empowerment.
Profitability Is Sexy Business
- "Boring" businesses are actually sexy because they are profitable, simple, and sustainable.
- Many tech startups are unprofitable for years, whereas home services have steady demand and less risk.
Maintain Job Until Product-Market Fit
- Continue working a nine-to-five while starting a business until product-market fit to increase chances of success.
- This approach shows a 33% higher likelihood of success than quitting immediately to go all in.
