Sales Transformation #185 S2 Episode 54 - LinkedIn Social Selling Tips
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HIGHLIGHTS
00:15 Optimize your profile and why it matters
01:34 LinkedIn headline should be simple, straight to the point, and why people should reach out to you
02:27 LinkedIn mindset that you should have
03:50 Sales Navigator, the tool you need to try out
05:26 Video vs text In terms of booking meetings in LinkedIn in Collin's experience
QUOTES
00:33 "Two big places that you want to focus on first is your banner. Make sure that you don't have some generic banner ... it should be something unique to you, your brand, and what it is that you do for your prospects."
00:55 "Second place that you wanna focus on is your headshot. Make sure that it's zoomed in a headshot that you look friendly, approachable, professional. You don't need to have a suit and tie or have a buttoned-up shirt, but look approachable."
02:14 "Because when you reach out to people to connect with them, they are going to check out your profile in most cases before they decide to accept it. So this is a very important piece."
04:19 "Connect with as many as possible, you can only do a 100 a week. So you might as well maximize that every single week. I typically recommend that you don't do all 100 in one day, maybe do 80 on a Monday and save yourself 10 or 20 that way if there's anything that comes up throughout the week like a prospect or inbound ... you haven't maxed out your connections."
05:30 "I was able to book 15 minutes per week following this recipe. Sending them a video telling them about a way I can add value that piqued their interest to have a conversation. Not a discovery call, not a sales conversation, not a demo of my product, but something that was related about what it is that I do ... that was of value to them."
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