In this Rethink Retail podcast episode live from Groceryshop, David Weinand (Incisiv) speaks with Elisa Lyew, founder of Elisa’s Love Bites, on transforming her passion for clean, better-for-you desserts into a fast-growing national brand.
They explore:
- How Elisa pivoted from a decade-long NYC bakery to a scalable CPG model
- Why clean ingredients, gluten-free recipes, and refined-sugar-free sweets set the brand apart
- The focus on a hero product — the chocolate-chip cookie — as the foundation for national expansion
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