How to Craft Authentic Connections through Video

Personalized video prospecting is transforming outreach. Mark and Tony Morris (the brilliant mind behind 'Coffee Is for Closers') explore how tools like Lusher, Apollo, and RocketReach are reshaping the European prospecting landscape. They'll delve into the nuances of crafting video messages that not only capture attention, but also elevate your brand in today's competitive market. With AI advancements like HeyGen, discover how these technologies can streamline your workflow.

Learn how tools like BombBomb and HeyGen are making waves with their innovative features. Imagine sending video messages that appear custom-made, using sophisticated lip-syncing technology to address thousands of prospects individually. With open rates soaring to 48% for cold emails, these strategies are not just enhancing engagement, but transforming the entire outreach paradigm. Mark and Tony also share insights on fine-tuning email components — from subject lines to body content — ensuring that your message doesn't just reach inboxes but actually resonates and leads to conversions.

👤 About the Guest

Tony Morris is the author of best-seller 'Coffee Is for Closers,' and founder of Tony Morris International, a global sales training company specializing in sales conversion strategy.