John talks about growing up in Ireland in the the early 80s. How he met Andrew Palmer and started the New Covent Garden Soup Co. The reality of building and exiting a business (which takes much longer than you think). His new sustainable vertical farming business launching in the UK. And how he learnt more about entrepreneurship from his 1 failed business compared to his 2 successful ones.
John's recommendations:
Simon Sinek - author
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