FYI - For Your Innovation GPT-5 | The Brainstorm EP 97
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Aug 13, 2025 Explore the fascinating advancements of GPT-5 and its impact on user engagement. Delve into the emotional connections users are forming with AI and how that shapes their experiences. Discover the balance OpenAI seeks between consumer needs and practical applications. The hosts also reflect on the challenges of adapting to new AI models while maintaining user satisfaction. Plus, join in on a lighthearted celebration of their podcast journey and community engagement as they approach a significant milestone.
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Product Routing Drives Adoption
- GPT-5 delivers a meaningful user-experience leap by routing users to appropriate submodels instead of exposing a confusing model menu.
- That product-level change lets many users access deeper reasoning and web-search capabilities they previously missed.
Emotion Trumps Benchmarks For Many
- Users judge models on how they make them feel, not only benchmarks, which explains intense backlash to GPT-5's tone changes.
- Emotional connection and perceived humanness now shape model choice alongside raw performance.
Let Models Optimize Effort
- Use routers and test-time compute to match effort to task complexity and reduce wasted latency and cost.
- Ask models to self-improve prompts and adjust compute allocation for simple versus complex queries.