Creative Director at Spring Studios Milan, Anouk has conceived and executed campaigns and content for brands such as Bally, Pomellato, Calvin Klein, Birkenstock, Schwarzkopf Professional, Marc O'Polo, Closed, and Nivea.

In this episode, we talk about Anouk’s vision for a more effective approach to client relationships centred around co-creation and psychological trust.

We also explore her experience of switching between the agency and freelance worlds and how life on both sides of the fence has improved her craft.

Anouk was also the star of Kill Your Darlings, a docufilm examining how burnout is impacting the industry and its talent. Kill Your Darlings inspired the Love, Hate, Create podcast.

Where to find Anouk:

LinkedIn: https://www.linkedin.com/in/anouk-jans-0b5341111/

Instagram: @anoukjns

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Anouk Jans | Why clients hold the key to improving adland