Tim Williams, author of Positioning for Professionals, speaks to us on effective positioning, and how most creative agencies fail to do this (though they do it for their own customers).
Through techniques of value pricing, differentiation, and focusing on a niche small design firms and agencies can set themselves apart to pull ahead of their competitors when landing new business.
Strategy is not for the weak of heart - come learn how with seasoned guest Tim Williams of Ignition Consulting Group.
