#9 Three key principles of crisis communication

In this week's episode, we’re going to start to tackle a really big segment of comms - crisis communication. Look, there’s a reason I can run a two-day training course on this topic, because there is a LOT to think about! But don’t worry, we’ll break it down into a few smaller topics over the course of this series.

In this episode, we’re going to start with the three key principles of crisis communication. These are the principles that, no matter how little prepared your organisation is, will help guide your communication when a crisis occurs.

Here’s thing thing - it’s not a matter of if, but when a crisis will come to your doorstep. It’s a given. I don’t want to scare you - it does appear there’s a lot that can go wrong, because there is! But if you’re aware of the risks and you’re well prepared, then you can confidently navigate a crisis when it does happen.

I'll also briefly cover the difference between an issue and a crisis, what a crisis can actually look like, and the over-arching goal of crisis communication you should be working toward.

To get your hands on the crisis communication framework, subscribe to my FREE 12-month comms toolkit here.

Also, as I mention in the episode, if you're keen to beta test my new crisis comms bootcamp, pop your name down here.

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