Travis Makes Money 715: Freestyle Friday | Why Howard Stern is Dead Wrong About Podcasting
“I meet people and they go, 'I have a radio show…' I’m like, 'No, you don’t. You’re doing a podcast.' People just talk and talk and there’s nothing exciting going on.”
This is possibly one of the most incorrect sentences ever said. All respect to Mr. Howard Stern (Dude’s a legend!), but when it came to podcasting, the guy was just flat out wrong!
In this episode, you’ll hear exactly why that is and how podcasting has been crucial to the success of people, businesses, and brands alike.
Things you will learn in this episode:
[00:01 - 03:02] Opening Segment
- We introduce today’s topic - Howard Stern was wrong about podcasting
- Insight into why he might have said what he said
- The feeling of watching people skip the grind
- “Survivor bias”
[03:03 - 09:34] Podcasting is the Evolution of Radio
- We reference a clip of Stern talking about podcasting
- “You HAVE to broadcast”
- What Stern got right about podcasting
- A lot of people don’t do them well
- You have to treat your craft seriously
- How to prove Stern wrong
- Be interesting!
- The example of Joe Rogan
- Podcasting is the new (better) radio
- It is an evolution and an upgrade
- International distribution
- Freedom to listen in at anytime
[09:35 - 18:47] Why Howard Stern is Dead Wrong About Podcasting
- How you can ‘test your steel’ as a podcaster
- All you have to do is look at downloads and reviews
- A quick word from our sponsor
- Companies are missing opportunities by not putting ads on podcasts
- Paying millions for TV programs
- Joe Rogan alone gets more viewers than most of those programs
- Thoughts on building a following
- Podcasting can be the catalyst for people hearing your message
- Your podcast can raise “real” money
- Leveraging relationships through the podcast
- Radio is not the answer
- You get better with consistency
[18:48 - 20:49] Closing Segment
- Despite all this, Howard Stern is still the GOAT
- Make sure to check us out on Social Media
- Links below
- Final words
Tweetable Quotes:
“Podcasting is the evolution of radio and it, frankly, is a much better form of radio…” - Travis Chappell
Resources Mentioned:
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