EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman

We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts?

Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how things have been simplified with a tool like Improvado.

Plus, we talk about all the updates Google announced this week and we talk about the importance of UTM tagging in your campaigns!

All this and more, today on the EDGE!

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Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio