44 Lauren Pleydell-Pearce, Chief Creative Officer at PwC UK

Lauren Pleydell-Pearce is Chief Creative Officer at PwC UK, where she leads a multidisciplinary team of strategists and designers to solve complex challenges for their clients across brand, experience, and innovation.

For nearly two decades, Lauren has led creative teams at agencies and directed design for major brands like Audi, McDonald’s, Coca-Cola, Spotify, The Old Vic, and Volvo.

Her journey from agency to leading creative at a consulting firm gives her a unique insight into how to integrate design and creativity into business strategy.

Lauren is the author of PwC’s Growth Through Experience 2025 report — a fascinating look at how brands can unlock business growth with emotionally intelligent experiences. 

Download the report here: https://www.pwcresearch.com/uc/images/GrowthThroughExperience_2025.pdf

I will be diving into the findings to see what this all means for in-house creative leaders, and how we can shape the next generation of brand experiences by balancing emotional intelligence with artificial intelligence.

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