M.G. Lord, author of Forever Barbie, explores Barbie's origins, representation of female empowerment, and impact on societal change. The chapter highlights the business story behind Barbie's creation, the evolution of inclusive dolls, and controversies surrounding Ken's genitalia.
Barbie has defied traditional concepts of dolls and represented female empowerment, independence, and inclusivity throughout her history.
Barbie's enduring popularity and ability to adapt reflect her lasting impact on popular culture, inviting conversations about body positivity, inclusivity, and gender roles.
Deep dives
Barbie's Evolution and Cultural Impact
Barbie, the iconic doll, has witnessed several transformations over the years. From her introduction in 1959, Barbie has defied the traditional concept of dolls aimed at nurturing and caregiving. She represented female empowerment and independence, reflected in her various outfits and career choices. Despite facing criticism, Barbie has continued to innovate, adapting to changing times and societal demands. Matel, the company behind Barbie, introduced racially diverse dolls like Francie in the late 1960s, highlighting their commitment to inclusivity. Throughout her history, Barbie has not only been a source of entertainment but has also become a projection screen for children's fantasies and aspirations, allowing them to explore different identities and express their creativity. Barbie's enduring popularity and ability to adapt to new generations and societal values demonstrate her lasting impact on popular culture.
The Controversies Surrounding Barbie
Barbie has not been without controversy. Throughout her existence, she has faced criticism for promoting an unrealistic physical ideal and perpetuating gender stereotypes. Feminist movements in the 1970s protested Barbie's embodiment of traditional femininity, as her perfect body and appearance seemed unattainable and imposed ideals on young girls. However, Barbie also played a role in reflecting changing societal values. Matel responded to criticisms by introducing diverse dolls and addressing body image concerns in recent years. Barbie's ability to become a canvas for children's exploration and expression extends beyond mere play, as she invites conversations about body positivity, inclusivity, and gender roles.
Barbie's Enduring Legacy and Cultural Relevance
Barbie's influence has withstood the test of time, remaining a cultural icon for over six decades. Despite societal and technological changes, Barbie has managed to stay relevant by embracing digital media while maintaining a physical presence. With the advent of CD-ROM games and digital applications, Barbie continued to engage her young audience through technology. Matel recognized the need to adapt Barbie to reflect changing beauty standards and societal values. Subsequent developments included modified body proportions and the introduction of dolls representing individuals with disabilities, further expanding her appeal and reinforcing the importance of inclusivity and representation.
The Future of Barbie
As Barbie celebrates her 60th anniversary, her future remains promising. As long as children continue to engage with physical toys, Barbie will likely maintain her influence, even amidst advancing digital technologies. Barbie's ability to adapt to societal changes and resonate with new generations ensures her staying power. From her humble beginnings, Barbie has become an enduring symbol of imagination, empowerment, and cultural significance, proving that she is more than just a doll, but an evolving reflection of society's values and aspirations.
She's an icon, a polymath, a fashionista, and she's absolutely everywhere right now.
Where did Barbie come from? What has she represented to the many who have bought and played with her? And what makes her an American doll?
In this episode, M.G. Lord joins Don to introduce us to Barbie, her friends and her creators. M.G. is the author of Forever Barbie: The Unauthorized Biography of a Real Doll. She is also the host of the podcast LA Made: The Barbie Tapes from LAist Studios, So Cal Public Radio.
Edited and produced by Sophie Gee. Senior Producer was Charlotte Long.
Discover the past on History Hit with ad-free original podcasts and documentaries released weekly presented by world renowned historians like Dan Snow, James Holland, Mary Beard and more.