Leif Pettersen, renowned P/R expert and juggler, joins the Destination Marketing Podcast to talk Public Relations for Destination Marketers. Topics include taking risks in P/R, creating urgency for the media, and common P/R mistakes destinations make.

"If it makes you a little bit nervous, it's probably gonna be great...draw the line at panic. If you start to panic, probably a bad idea. But anywhere between 'I'm bored', and 'a little nervous', you're going in the right direction" - Leif Pettersen on taking risks in P/R.

Leif's books: https://www.amazon.com/Backpacking-Dracula-Impaler-Vampire-Inspired-ebook/dp/B01EXAF1LU

https://www.amazon.com/gp/product/1730712266/ref=dbs_a_def_rwt_bibl_vppi_i1

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

24: Public Relations For Destination Marketers with Leif Pettersen