Identifying a Pain Point

Benny Rubin identified email deliverability as a pain point for many businesses. He saw an opportunity to create a service, Senders, that could fix this issue by optimizing various aspects of email delivery, such as domains, email addresses, IP addresses, DNS, and content. This business model attracted clients who needed help with their email deliverability, especially those sending cold emails. Rubin's understanding of the email landscape allowed him to provide solutions to clients and improve their email performance.