We believe that small is mighty, small is power. Our money, support and energy goes to David over Goliath every time...

And there are few more inspiring David's, so to speak, than Ruth, co-founder of HiSBE, a plucky, fighting, challenger super market in Brighton and Worthing, UK.

Our food system is broken- which includes much of how it's produced and where it's sold. Supermarkets have a crunch on the entire chain.

Inspired by the idea of 'how it should be', Ruth and team have re-imagined what a supermarket should be. And they're gunning for the big boys. With their sling shot.

In this episode, we talk food and supermarkets, imaginging 'how it should be' as a thought experiment / innovation prompt and moving from 'cute to dangerous'. Yes, you could to....

Links

• https://hisbe.co.uk/
• Ruth’s TEDx Brighton talk
• Unreasonable Group
• Ethical Consumer
• Sainsbury’s CEO’s pay triples to £3.8m as firm rejects living wage calls