How to Build a City from Scratch: A Conversation with Jan Sramek, Founder of California Forever
Feb 28, 2024
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Discover how Jan Sramek is building a new city in California with $900 million from Silicon Valley, facing challenges like regulatory hurdles and a November ballot. Topics include housing solutions, transportation strategies, winning investors, and design for a sustainable urban center.
Building a new city can address California's housing challenges.
California Forever prioritizes sustainable urban design and community well-being.
The project represents a shift towards innovative, community-focused real estate development.
Deep dives
California Forever Building a New City
California Forever, led by CEO Jan Schromec, plans to build an entirely new city in Solano County, California, with a capacity for 400,000 people. The project aims to create a dense, walkable community with a focus on preserving open space and setting high environmental standards. Despite initial challenges and backlash, the detailed plans have garnered support, highlighting a shift towards more positive reception and potential for significant urban development.
Innovative Urban Design and Infrastructure
California Forever's project emphasizes innovative urban design and infrastructure, inspired by 19th-century urban planning principles. With a focus on density and well-preserved open spaces, the city planning includes dedicated bike lanes, public transportation, and walkable neighborhoods. Their approach aims to create a sustainable and vibrant community that promotes local shopping, transit accessibility, and a high quality of life.
Impact of California Real Estate Development
The development of California Forever's new city reflects a broader trend in California real estate that addresses housing affordability and urban planning challenges. By prioritizing job creation, walkability, and environmental sustainability, this project signals a potential shift in real estate development towards more innovative, community-focused models.
Challenges and Opportunities in Real Estate
The California Forever project faces challenges such as public scrutiny, regulatory processes like the California Environmental Quality Act (CEQA), and community engagement. However, the project also presents opportunities for collaboration with local builders, government support, and long-term investment strategies to create a unique, inclusive, and sustainable urban environment.
Future Outlook and Urban Development Trends
Looking ahead, California Forever's initiative underscores a growing interest in transformative urban development projects that prioritize sustainability, community engagement, and a balance between economic growth and environmental stewardship. As the project progresses, it may set a new precedent for real estate development, shaping the future of urbanism and environmental design in California and beyond.
It’s hard to find a more ambitious, thorny, crazy, fascinating, optimistic example of innovation in real estate than what Jan Sramek is doing in California. He’s the founder and CEO of California Forever, the company building the increasingly famous - and at times infamous - new city northeast of San Francisco in Solano County.
In this episode, Jan shares why he decided to start a new city and how he has shepherded it through raising $900 million from some of the biggest names in Silicon Valley, purchasing 62,000 acres in Solano County, and planning a thriving, walkable urban center. And we discuss some of the challenges on the horizon, including garnering community buy-in, overcoming regulatory hurdles, and facing a November ballot referendum which will decide the ultimate fate of his city.
This is an exciting listen from start to finish. Here are some additional topics Brad and Jan cover:
Why building a new city can be a practical solution to the housing challenges facing California.
California Forever’s approach to transportation within as well as to and from the city.
How Jan pitched and won over the who’s who of Silicon Valley on a project that doesn’t walk or talk like any other VC-backed company.
Plans for building after the ballot initiative and how the team is solving the nuts-and-bolts of the an extraordinarily ambitious real estate project.
How Jan and his investors are viewing the project from a real estate finance and returns standpoint.
Design strategies for encouraging unique, organic architecture while discouraging cookie cutter neighborhoods and sprawl.
The reasons Jan and his team are proactively pursuing environmental reviews even where they’re not necessarily required.
How California Forever has managed relationships with the local community - including the largest west coast Air Force base - and factored in their interests to design the new city.