Bloomberg Talks Netflix's Greg Peters Talks Video Games and the Future of Streaming
Oct 9, 2025
Greg Peters, Co-CEO of Netflix, shares insights on the streaming giant's ambitious plans to integrate video games into living rooms, launching social gaming experiences like Boggle and Pictionary. He assesses Netflix's gaming efforts with a B-minus, highlighting challenges in consumer awareness and the transition from mobile to TV. Peters also discusses the competitive landscape, emphasizing the importance of innovation and AI to enhance viewer experience. Moreover, he reflects on Netflix’s strategy with live events and creator partnerships.
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Never Assume You've Already Won
- Greg Peters warns that feeling like you've "won" breeds complacency, arrogance, and vulnerability.
- He argues constant vulnerability keeps a company competitive in an increasingly fierce entertainment market.
Recommendations Now Run In Real Time
- Netflix rebuilt recommendation systems to compute suggestions dynamically as users navigate the UI.
- The new UI connects live algorithmic signals to surface timely content and support new formats like live events.
Live Shows Offer Social Pull
- Live programming creates shared, social moments that differ from on-demand viewing.
- Peters expects live events to drive sign-ups and retention by offering punctuated reasons to join or stay.