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Grit

#155 CEO Yahoo, Jim Lanzone: Brand Rejuvenation

Sep 11, 2023
Jim Lanzone, CEO of Yahoo, discusses his experience in brand rejuvenation, building successful teams, and making tough decisions. He shares insights on growing up in Silicon Valley, his time at Ask.com and Tinder, and becoming the CEO of Yahoo. Lanzone emphasizes the importance of focusing on growth and user goals, rather than worrying about others' opinions. With a passion for people and product, he believes success and financial gains will follow.
01:07:21

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Improving user experience, innovating on the search algorithm, and partnering with Google were key strategies in the successful turnaround of Ask Jeeves during the web 1.0 boom.
  • Seeking results and making an impact, rather than seeking recognition, is a key mindset for leading a brand turnaround.

Deep dives

Successful Turnaround of Ask Jeeves

The speaker recounts their experience leading the successful turnaround of Ask Jeeves, a company that had experienced a crash in the web 1.0 era. They highlight the strategies employed, such as improving the user experience, innovating on the search engine's algorithm, and partnering with Google for monetization. Despite initial challenges, the company grew its market share and revenue, eventually being acquired and sold. The speaker reflects on the lessons learned from this experience and the satisfaction of accomplishing a turnaround.

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