3324: How Splunk Helps Businesses Cut Through Digital Noise

How do you keep complex digital experiences running smoothly when every layer, from networks to cloud infrastructure to applications, can break in ways that frustrate customers and burn out IT teams? This question is at the heart of my conversation recorded live at Cisco Live in San Diego with Patrick Lin, Senior Vice President and General Manager for Observability at Splunk, now part of Cisco.

In this episode, Patrick explains how observability has evolved far beyond simple monitoring and is becoming the nerve centre for digital resilience in a world where reactive alerts no longer cut it. We unpack how Splunk and Cisco ThousandEyes are now deeply integrated, giving teams a single source of truth that connects application behaviour, infrastructure health, and network performance, even across systems they do not directly control.

Patrick also shares what these two-way integrations mean in practice: faster incident resolution, fewer blame games, and far less time wasted chasing false alerts. We explore how AI is enhancing this vision by cutting through the noise to detect real anomalies, correlate related events, and suggest root causes at a speed no human team could match.

If your business depends on staying online and your teams are drowning in disconnected data, this conversation offers a glimpse into the next phase of unified observability and assurance. It might even help quiet the flood of alerts that keep IT professionals awake at night.

How is your organisation tackling alert fatigue and rising complexity? Listen in and tell me what strategies you have found that actually work.