How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One Product

Purdy & Figg has quietly become one of the most impressive DTC brands in the UK. 1 in 20 households now use the product. But what’s more impressive is how they've done it:

One product. One market. One channel. For six years.

In this episode, Jack breaks down how he's stayed this focused and why most brands burn growth by diversifying too early.

We get into how Purdy & Figg became the blueprint for creative volume, running 180 shoots a year and scaling a performance team in-house before it was trendy. Now, he's pivoting again, this time toward creative *diversity*, building campaigns that stretch across YouTube, TV, podcasts and radio.

He talks honestly about the real impact of brand spend, the cash flow pain of TV, and why DR alone will never build a lifestyle brand. There's deep insight here on CAC, media mix, testing frameworks, org structure and how to lead a DTC company without losing your grip on creative.

This conversation lays out exactly how to scale performance and brand, without sacrificing either.

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