Bloomberg Talks

US Ambassador to Belgium Talks NATO, Greenland

7 snips
Jan 15, 2026
U.S. Ambassador to Belgium Bill White, a key figure in U.S.-Belgium relations and a close associate of President Trump, shares insights on pivotal topics. He discusses the promising future of U.S.-Greenland relations amid security concerns. White emphasizes Trump's unwavering support for NATO and how it has spurred increased European defense spending. He also highlights a $30 billion pipeline of U.S.-Belgium trade deals and Belgium's significant F-35 purchase, showcasing the strong transatlantic ties while addressing social and migration reforms.
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ANECDOTE

Business Deals Drive The Mission

  • Bill White describes visiting a large Belgian potato plant and meetings with Google and Amazon about multi-billion dollar investments in the U.S.
  • He lists $30 billion in Belgian-to-U.S. deals and a $50 billion LNG project as concrete commercial progress.
ADVICE

Focus On Deals, Not Headlines

  • Stay focused on closing tangible trade and energy deals instead of reacting to political headlines.
  • Do prioritize commercial cooperation like LNG contracts to deliver real benefits quickly.
INSIGHT

Greenland Is A Strategic Priority

  • White argues Greenland has strategic military importance that demands careful U.S.-Danish discussions.
  • He expects a productive framework to secure Greenland for NATO, Europe, and the U.S.
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