The Decision-Making Process

Decision-making is a fundamental aspect of human life, encompassing countless daily choices that we often take for granted. The brain functions as a sophisticated decision-making machine, constantly evaluating options and weighing their importance. Unlike the rational economic model that assumes humans always act logically, the neurobiological processes involved reveal that decisions are influenced by a complex interplay of competing neural networks. This understanding can empower individuals to make better decisions by being aware of the internal processes shaping their choices.