Trump's Terms Affordability 'hoax'? Public isn't buying Trump's message
Dec 10, 2025
Tamara Keith, NPR's senior White House correspondent, shares insights from President Trump's recent rally, where he controversially labeled affordability concerns a Democratic "hoax." Political consultant Frank Luntz dives deep into how Trump's messaging may backfire as he neglects the economic struggles faced by everyday Americans. They discuss the disconnect between rising stock markets and stagnant wages, highlighting the political peril for Republicans. Luntz warns that affordability could energize Democrats and impact future elections.
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Recycled Economic Messaging
- Trump repeatedly recycled his campaign 'lower prices, bigger paychecks' message without offering new policies.
- Many voters still feel unaffordable pressures because stock gains don't reach a third of Americans.
Polls Don't Match Presidential Claims
- National polls show three quarters of voters view the economy negatively and blame Trump more than Biden.
- Price drops in narrow areas like gas don't offset higher groceries, utilities, and health care for many households.
Calling Affordability A 'Hoax' Risks Backlash
- Trump frames affordability as a 'hoax' and blames the previous administration for inherited problems.
- That rhetorical strategy risks appearing out of touch as many Americans directly feel higher living costs.