Dr. Lonnie Hobbs: Marketing & Pet Food | Ep. 56

Hello there!

In this episode of The Pet Food Science Podcast Show, Dr. Lonnie Hobbs, Assistant Professor at Kansas State University, explores the intricate dynamics of pet food economics and marketing. Dr. Hobbs sheds light on the significant research gaps within the industry, discussing his studies on customer demand, marketing strategies, and post-purchase perceptions. Tune in for a comprehensive understanding of how these factors influence the pet food market and the innovative approaches being developed to bridge these gaps. Listen now on all major platforms to stay informed and ahead in the pet food industry.

"Marketing pet food involves appealing to both the owners and the pets, ensuring the product is nutritious and appealing."

Meet the guest: Dr. Lonnie Hobbs is an Assistant Professor in the Department of Agricultural Economics at Kansas State University. He holds a Ph.D. and a Master’s in Agricultural Economics from Kansas State University and a Bachelor of Science in Agribusiness from Prairie View A&M University. With a research focus on agribusiness, marketing, pet food, and diversity & inclusion, Dr. Hobbs addresses crucial gaps in applied economic research, helping companies align their products with customer needs.

What will you learn:

• (00:00) Highlight
• (01:40) Introduction
• (07:29) Marketing in Pet Food
• (12:35) Customer Demand and Market Alignment
• (18:40) Challenges in Online and Offline Purchases
• (23:34) Ingredient Awareness and Education
• (32:47) Impact of Pricing on Demand
• (41:00) Final Questions

The Pet Food Science Podcast Show is trusted and supported by innovative companies like:

* Kemin

* Trouw Nutrition

- Innovafeed

- Corbion

- Alura

- ICC

- ProAmpac

- ADM

- Biorigin

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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