This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns.
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Key Discussion Points:
- How to identify what platforms your target audience uses and find influencers there
- Follower count matters but you need to understand who their audience is
- Look for 1-3% engagement rates on average
- Make sure the influencer's values align with your brand
- Budgets need to align too
Stop The Scroll w/ Brianna Doe