The Story of a Brand Franne Golde - Franne Golde’s Journey from Songwriting to Fashion Innovation
This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands.
Welcome to today’s episode, in which Rose Hamilton, Founder of Compass Rose Ventures, discusses the fascinating journey of Franne Golde, Founder and CEO of Franne Golde and a former songwriter who danced her way into the fashion industry and established a thriving specialty retail brand.
Franne Golde is a women's apparel brand that created the "Magic" Pants and other figure-flattering basics for the office or wherever life takes you.
She is a former songwriter who turned her love for fashion into a thriving business.
In this interview, we explored:
- How her roots in music influenced her entrepreneurial path
- The accidental start of her fashion journey with a school boutique fundraiser and how it blossomed into a full-fledged clothing line.
- Discovering a unique fabric led to creating a game-changing pair of pants.
- Overcoming manufacturing hurdles with the help of personal connections.
- Franne’s belief in commitment and how the universe conspires to assist dedicated people.
- Her strategy in using online marketing, personal outreach, and referrals over traditional advertising.
- A serendipitous endorsement from Oprah Winfrey’s stylist, propelling her “magic pants” into the limelight.
- Addressing the challenges of balancing marketing expenses and adapting to market changes.
- The importance of in-person interactions and maintaining a personal touch within a converted recording studio space.
- And so much more...
For entrepreneurs and dreamers alike, Franne’s journey offers inspiration and practical insights into navigating the business world and successfully shifting from one career to another.
Additional Information:
For listeners who want to experience the comfort and style of Franne’s “magic pants” for themselves or to connect with her brand, visit:
Listens get 20% off their next full-priced order. Use promo code STORY.
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
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