Dan In Real Life. Dan Petroski’s Massican Mission to Create Meaningful Impact in the World

MJ’s guest is a winemaker and the founder of Massican Wines, Dan Petroski. Born and raised in Brooklyn, NY where he went on to play football at Columbia. He went on to work for Time Inc. while also studying for his MBA at NYU, both ingredients for a promising future in magazine publishing. Dan began his wine education literally winning and dining clients around Manhattan’s best restaurants. He set off for Sicily, where he interned at Valle dell’Acate for a year. Dan originally intended to return to NYC to sell wine, but later received a harvest invitation in 2006 in Napa Valley. Not long after that, Petroski was hired as cellar master, ultimately claiming the Larkmead winemaker title in 2012. In 2009, Dan launched his own wine business called Massican, which specializes in Italian inspired white wines. Massican is a one-man operation where Dan manages all winemaking, sales and marketing. In July of 2020 Dan went back to his digital media roots launching Massican Magazine online. Petroski's approach and ability to craft wines as diverse as Cabernet Sauvignon and Tocai Friulano has earned him the recognition as San Francisco Chronicle’s Winemaker of the Year in 2017

On this episode, MJ and Dan enjoy a beautiful bottle of Fiorano Boncampagni Ludovisi, while discussing Dan’s unlikely start to a decorated and fulfilling career in wine, his once in a lifetime winemaking education in Sicily, his time at Larkmead, starting his own business at Massican, and fighting climate change on the front lines! Period. Cheers!

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