We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.

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Full Episode Details

Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.

Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.

She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.

Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.

In This Episode:

0:00 – Introduction
5:06 – What does Vista Social do?
9:11 – TikTok as a search engine
9:50 – Getting in the trenches with clients
11:16 – Being on camera
13:20 – Finding the right voice
14:56 – Using ChatGPT
25:08 – Staying authentic and human with AI
29:06 – Discussing mental health on social
32:44 – Measuring success/decisions on channels
34:15 – Where to follow Vista Social and Brittany
35:03 – Final two
37:22 – Outro

Resources

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