#06: How To Fix Your Messaging Problem

Messaging is a critical aspect of B2B SaaS marketing and can make or break a startup.

Avoid talking about yourself too much and focus on the customer and their benefits.

Break down large paragraphs of text into bite-sized chunks using bullet points and icons.

Be specific and clear in your messaging, avoiding vague and unspecific statements.

Create a messaging matrix to align pain points, solutions, and messages.

Use effective hooks, such as benefits-driven, question-based, statistic-based, and social proof hooks, to engage the audience.