If you're working in hospitality - anywhere from the front lines of a hotel to investing in hotels, you know just how big of a role brands play. They are much more than just the name on a building or flag outside, but guide everything from the amenities on site to how the business is run to the technology used and the commercial strategy.

Because of all of this, the brand you choose matters a lot if you work in hospitality - both for your career and for the financial success of your business. That's why I invited two people from CBRE - Rachael Rothman, Head of Hotels Research & Data Analytics, and Christine Bang, Research Manager - to talk about a comprehensive research study they did on hotel brand performance. In this episode you'll learn how they conducted the study, what they learned - and it's implications for you.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

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