310. The Best Strategies for Building a Powerful Personal Brand as a Lawyer

Apr 24, 2025

Ask episode

Chapters

Transcript

Episode notes

In this episode of "The Free Lawyer," host Gary welcomes Melanie Lippman, a New York-based image coach and personal branding strategist. Melanie discusses her transition from a corporate executive to her current role, emphasizing the importance of personal branding, self-trust, and visibility for lawyers. She highlights common challenges attorneys face, such as self-doubt and perfectionism, and offers strategies to build confidence and a personal brand that aligns with their authentic selves. The conversation also covers the significance of a strong LinkedIn presence and the evolving landscape of the legal profession post-pandemic.

Melanie Lippman is a New York-based Image Coach and Personal Branding Strategist who helps attorneys and law firms transform their lawyers into high-profile rainmakers through strategic visibility and executive presence.

With 10 years as a corporate executive and trainer, Melanie understands the power of positioning and influence. She works with top firms—including Ropes & Gray, Pillsbury, and Cantor Colburn—to ensure their attorneys stand out as trusted industry leaders. Through a strong personal brand, she helps lawyers build credibility, attract high-value clients, and establish authority on LinkedIn, speak on panels, and create content that drives business growth.

With a background as a stylist turned neuro-coach, Melanie teaches attorneys how to align their presence with their expertise—so they are seen, heard, and recognized as leaders in their field.

Understanding Neuro Coaching (00:03:50)
Influence of the Past (00:05:42)
Building Self-Trust and Visibility (00:06:50)
Overcoming Mental Blocks (00:08:02)
Second Guessing and Self-Doubt (00:09:44)
Creating a Personal Brand (00:13:32)
Authenticity in a Conservative Profession (00:16:17)
LinkedIn as a Personal Branding Tool (00:18:22)
Importance of Personal Connection (00:19:11)

Mistakes Lawyers Make on LinkedIn (00:20:30)

Building a Personal Brand (00:22:21)

Overcoming Self-Promotion Fears (00:24:00)

Quiet Excellence in Female Attorneys (00:24:41)

Shifting Focus to Client Service (00:25:20)

Impact of Remote Work on Professional Presence (00:28:10)

Cost of Inconsistency in Branding (00:29:48)

Evolving Importance of Personal Branding (00:32:35)

Ideal Clients and Their Needs (00:35:00)

First Steps to Building a Brand (00:37:29)

Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call