Atiba de Souza: How to Get Started with Video Marketing

About Atiba de Souza: Atiba is the CEO of Client Attraction Pros and Video Content Superman. His goal is to help you discover those moments and position content that will deliver a victory for your customers. For 25 years, he ran an exclusive agency that got regional and national brands ranked on page 1 of Google. He was doing Search Engine Optimization (SEO) before the term was even invented. But one day, Atiba realized that his agency was not growing because he was not applying what he did for his clients to his own brand. Atiba has been using a unique method of blending storytelling with search keywords for more than 15 years. He has ranked regional and national brands in the US on page one of Google. He's also an award-winning marketer who has been featured on many renowned platforms, including Fox, USA Today, Times, CBS, and many more. Check out the latest episode of our Conversational Selling podcast to learn more about Atiba. 
 

In this episode, Nancy and Atiba discuss the following:

• The importance of video marketing in the modern marketing world.
• The background of Atiba’s story of owning his agency.
• SEO is not just about Google Search.
• Using a method of blending storytelling with search keywords.
• How does a newbie get started in the video?
• The start of AI in 1992 and Atiba’s contribution.
• Tips on getting the attention of posting the video and catchy title.
• Is YouTube the only platform for posting videos?

Key Takeaways: 
 

• The statistics say that almost 80% of business owners are going to watch a video before they make a purchase.
• Google right now wants to rank videos that solve people's problems on page one.
• Concerning the video length, you need to talk long enough to answer the question and not a moment longer.
• The title of the video needs to be your question.
• The truth is that as your organization grows, you need both organic and paid video marketing, and they complement each other and work together.
• When doing a video, you want to think about your target audience and the pains they may be going through.

"Every network now has a search and an SEO component. All SEO means is that whoever owns a network, whoever has the data, wants to put that data in front of the right people. That's all it is, getting your message in front of the right people. So this now starts to get into some of the synergies between where you are in the cold calling world and the sales world and what we do as well because I think it's no secret that those who are super successful at doing cold calling aren't the ones who call and say “Mr. and Mrs. Jones, this is Johnny, and I'm calling today from So and So Company, and let me tell you all about the features and benefits of our thing that you've never heard of before.” Those people aren't successful, okay? " – ATIBA

" The way we look at it is there are three buckets that content falls into before someone's willing to call you. And those buckets are WHY, HOW, and WHAY. When you first have a problem, you ask big philosophical questions, WHY-type questions. And you're trying to figure out what's going on and what my options are, and you're looking at those types of things. Those are pain point questions. Okay, the next bucket is HOW-questions You should be doing the WHY-videos, the HOW-videos, and maybe 20% of the videos you create are WHAT-videos. And the WHAT-videos should say “Okay, so we've looked at the different factors that it would take for you to determine how many leads or how many leads you would get from a cold calling campaign. And we've analyzed how to build your lead list so that you can have better results and whatever else. And now if you're looking for help, I can help you”. So, those are the three levels of content that we bucket into for you to create." – ATIBA

"Video marketing is an umbrella term that has two segments to it, organic and paid. Just like digital marketing has two same segments to it. Organic video marketing is video marketing, which we've been talking about. You create a video, we're gonna post it on YouTube and we're gonna allow the algorithms to rank the video.Versus paid video marketing, or paid marketing for that matter, is when you take the content and you publish content and then you go to the network and say “Hey, I created this piece of content and I'm going to pay you to show it to this group of people.” Which one is better? It depends on your goal. If you are in a massive hurry, organic is not the way to go. Because organic takes time, okay? If budget is an issue, organic is the way to go because it spreads the cost out over time. Please, hear me, I did not say organic is less expensive. I say it spreads the cost out over time. The key difference is there.” – ATIBA

Connect with Atiba de Souza:

• LinkedIn: https://www.linkedin.com/in/atibadesouza/
• Client Attraction Pros: https://clientattractionpros.com/

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