The Dime Building Jaunty Into One of New York’s Top Cannabis Brands ft. Nicolas Guarino
Jaunty’s rise to the top of the New York cannabis market was not an overnight success.
It was built through discipline in a market uniquely designed
New York’s rollout remains unforgiving.
One store openings, supply and demand constraints, and continuous price compression forced every decision into the open.
This week we sit down with Nicolas Guarino, Co-Founder and CEO of Jaunty, to break down what it actually takes to survive and scale in one of the most interesting cannabis markets in the country.
This week we sit down with Nick to discuss:
Why consistency becomes the only real moat as prices fall
How New York’s rollout punished assumptions and rewarded preparedness
Capital discipline, supplier trust, and avoiding overspend death spirals
Chapters
00:00 Introduction to Jaunty and Nicolas Guarino
03:06 The Journey into the Cannabis Industry
06:07 Challenges and Lessons Learned in CBD
09:00 Transitioning to Recreational Cannabis
11:54 Building a Brand in a Competitive Market
15:07 Navigating Market Dynamics and Growth Challenges
18:07 The Importance of Support and Resilience
20:49 Understanding Market Economics and Consumer Behavior
23:55 Future Prospects for Cannabis in New York
31:48 The Economics of Cannabis Production
36:29 The Importance of Consistency in Branding
41:11 Navigating Challenges in Cannabis Operations
46:10 Strategic Planning for Future Growth
51:56 Inventory Management and Cost Control
56:02 Preparing for Market Consolidation
58:11 Final Thoughts and Future Directions
About: Nicolas Guarino is Co-Founder and CEO of Jaunty. As a GMP-certified 100% New York company working in cannabis extraction since 2017, Jaunty has been producing and distributing the finest solventless hash, live resin, and distillate cannabis products in its mission to close the gap between flower and oil. With state-of-the-art manufacturing facilities in Hoosick Falls, NY, Jaunty is one of New York's leading companies licensed for all adult-use cannabis supply chain activities outside of retail, including cultivation, processing, manufacturing, and distribution. They produce and distribute one of New York’s best-selling cannabis vape brands, available in all of the state’s licensed dispensaries, and their product portfolio also features gummies, concentrates, and disposable vapes.
Summary
In this episode, Bryan Fields interviews Nicolas Guarino, co-founder and CEO of Jaunty, discussing his journey in the cannabis industry, the challenges faced in the CBD market, and the transition to recreational cannabis. They explore the importance of brand consistency, financial strategies for growth, and the dynamics of the New York cannabis market. Nicholas shares insights on consumer education, market predictions, and the future vision for Jaunty emphasizing the need for adaptability and resilience in a fast-paced industry.
Guest Links
- https://jaunty.com/
- https://x.com/getjaunty
- https://www.linkedin.com/company/get-jaunty
- https://www.instagram.com/get_jaunty/
- https://www.linkedin.com/in/nicolas-guarino-43939b103/
Our Links:
Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
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