Mastering Medical Device Navigating Product Adoption Pitfalls with Ted Newill
Ted Newill is an expert in medical device sales and marketing. In this episode we examine why some technologies are adopted while others are not - even if there is clinical proof that they should be. We explore issues impacting long-term adoption in the pre-product release, product release, and post-release phases along with how people react to change. We discuss a number of issues that can make or break the success of a product, including product life cycle, regulatory and clinical strategy, buyer types, physician education, pricing and reimbursement. We also offer tips on what should be done to increase a product's probability of success.
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