Episode 16: If you build it, they will come: Creating a business on a solid pipeline (and PR)

In this conversation, Ged shares with me his journey of leaving the world of retail and starting his own business. We discuss the challenges he faced in his early years and how he managed to overcome them. Ged emphasizes the importance of accountability and external motivation in driving his success. He also talks about his strategies to expand his reach and find new opportunities. Ged's story highlights the resilience and determination required to build a successful business

Ged is a Negotiation skills trainer and GSCOP specialist. He can be found commentating on the world of Retail on the BBC, writing in the Grocer or the UK papers.

We discuss a myriad of topics

Leaving the World of Retail

Year One: Starting the Business

Year Two: Getting By

Year Three: Financial Struggles

The power of external Motivation and Accountability

How Finding New Contacts and Opportunities is Essential

Building Relationships and Staying Relevant

The Power of PR and Using Media to Build Credibility

Utilizing Introductions and LinkedIn for Networking

The Power of LinkedIn for Business Growth

Resilience and Adaptability in Business

Grab a cup of tea and take a seat on the pink chair, enjoy!

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A Facilitator's Journey is the podcast that looks at how you run your businesses as a facilitator or trainer.

You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.

Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.

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