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2X eCommerce Podcast

SE4 EP51: šŸ” Cyber Week + Black Friday Email Checklist from Klaviyo

Nov 7, 2019
34:56

Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts.

If you are behind on email marketing for next weekā€™s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales.

Mitch talks about the 4 MUST have Flows:

1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment

2: Browse Abandonments 1-2 emails

3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success

4: Post Purchase Follow up Thank you that engages the customer

We also cover

  • The best times to send your broadcast emails?
  • Segment VIP customers from teaser emails as they will shop anyway
  • Have different offers Black Friday and CyberMonday in order to drive repeat purchases
  • Time Zone targeting e.g. 8AM should be 8AM on all time zones.
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